Capture Demand
Capture high-intent shoppers and turn discovery into sales.
Chewy Max
Put campaign optimization on autopilot with machine learning that continuously works toward your business objectives.
Real-time optimizations
Easy campaign management
Increase reach offsite
Sponsored Products
Capture shoppers with high purchase intent through sponsored placements that appear when pet parents are actively searching.
Increase product visibility
Drive sales
Launch new products
Shape Demand
Connect with pet parents by sharing your brand’s story
Sponsored Brands
Showcase your brand through premium creative experiences that inspire trust and encourage shoppers to explore your portfolio.
Brand awareness
Product portfolio discovery
Seasonal campaigns
Sponsored Video
Tell your brand story through immersive video that helps shoppers understand your products and what makes them unique.
Product education
Storytelling
Shopper engagement
Offsite Search & Social
Connect with pet parents beyond Chewy across Google PLA, Meta, and TikTok to drive discovery and keep your brand top of mind.
Chewy 1P targeting data
Closed loop measurement
Chewy brand handles
Vendor Funded Marketing
Connect with pet parents beyond Chewy across Google PLA, Meta, and TikTok to drive discovery and keep your brand top of mind.
Chewy 1P targeting data
Closed loop measurement
Chewy brand handles
Generate Demand
Diverse channels to boost your brand and engagement
Offsite Display & YouTube
Build demand beyond Chewy with actionable YouTube and the open web. Reinforce key messages and move pet parents toward purchase with clickable, measurable media.
Chewy 1P audience targeting
Product education and storytelling
Increase Chewy brand page traffic
Connected TV
Combine the impact of television with the precision of digital media. Reach qualified pet parents with full-screen, non-skippable video across premium streaming environments.
Building awareness
Video storytelling on larger screens and mobile devices
Building pools of exposed users for subsequent display retargeting
Vendor Funded Marketing
Create customized brand activations across Chewy’s most impactful touchpoints, combining digital, CRM, content, and experiential opportunities to bring your brand story to life.
Custom brand activations
Exclusive Chewy touchpoints
Coordinated campaign support
Measure & optimize
Measure what matters. Optimize for what’s next.
Advanced measurement
Understand the growth your advertising is really driving with New-to-Brand metrics and incrementality measurement that reveal new customer acquisition and incremental sales. All with full data transparency
New customer acquisition
Incremental impact
Autoship attachment rate
Go Beyond ROAS
A conversion on Chewy is worth more than a single purchase. With 84% of Chewy net sales coming from Autoship, routine pet needs can become recurring purchases and long-term pet parent relationships.
Chewy Ads' proprietary LTV ROAS helps you see the full value, connecting campaign performance to future Autoship purchases.
Chewy Marketing Cloud
Clean Room solutions powered by LiveRamp to inform campaign optimization and performance.
Audience Connect
Build smarter audiences by combining your customer data with Chewy retail data.
Inclusion and Exclusion when building
Identify high value audiences
Activated across Chewy Ads
Measurement Suite
Measure every part of your marketing investment by bringing together different sources into one connected environment.
Unify your marketing data
Measure total business impact
Performance optimization
Why ads matter
Why ads matter
SKUs that advertise on Chewy generate 6.4x more sales than those that don’t.*
*Chewy Ads Internal Data, SKU productivity of all SKUs
